Client: Series B MarTech SaaS
From 3.2% to 8.5% Trial-to-Paid: Fixing a Time-to-Value Breakdown in a Complex Analytics Product
A funded B2B analytics platform was attracting qualified trial signups, but new users were hitting an overloaded dashboard before reaching their first meaningful win.
Product: B2B data analytics platform for marketing teams
Users: Marketing Directors, RevOps stakeholders, and hands-on analysts
Core problem: Day-1 cognitive overload, weak empty states, and delayed Time-to-Value
UXGen role: UX audit, onboarding restructuring, and implementation blueprint
Why this case matters
3.2% → 8.5%
Trial-to-paid conversion after onboarding simplification
9 minutes
Time-to-Value reached in the first session
Projected upside
Modeled annual revenue impact from improved conversion
No rebuild
Front-end structure and flow changes, not a new product build
